DecksDirect Rebrand

Creative Direction, Art Direction, Design, Photography

As a one-man design team at DecksDirect, it was determined that an outside agency, Propaganda, Inc would be crafting a new rebrand for DecksDirect that would include a new logo, new colors, and new typeface.

Ever since I walked into DecksDirect in 2022, I wanted to redesign the DecksDirect logo. Knowing that, I was asked to work closely with Propaganda and steer the direction of this company rebrand.

Ultimately, I finished refinement of the final logo redesign personally (more specifically the D logomark) along with adding a few colors to the color palette. I also assisted along with our copywriter in sculpting the final brand guidelines.

The Culture

I was approached by HR to create a slideshow presentation that spoke on the values and culture of DecksDirect. The content in this deck came from a series of roundtables conducted with our staff on what’s important to each individual as a DecksDirect employee.

DecksDirect Lookbook

I was asked by our Sales team to create a DecksDirect Lookbook to give to their potential customers that showcased all the benefits of our own brand product lines.

DecksDirect PRO

Creative Direction, Art Direction, Design, Photography

Along with the DecksDirect rebrand, the DecksDirect PRO program also got an update.

The DecksDirect PRO program is a loyalty/reward program for contractors, home builders, and other professionals, that offers exclusive pro pricing, discounts, and rebates, plus premium products, expert support, and services built to grow their businesses.