DecksDirect Rebrand

Creative Direction, Art Direction, Design, Photography

For the new rebrand for DecksDirect, I art directed an outside agency, Propaganda, Inc. The overall process would include a new logo, new colors, and new typeface .

I completed the final rendition of the logo redesign, along with the adding a few more colors to the proposed color palette. All of the following content on this page was created by me, using the new brand guidelines both me and my copywriter helped to create.

The Culture

I created a slideshow presentation that spoke to the values and culture of DecksDirect. The content in this deck came from a series of roundtables conducted with our staff on what’s important to each individual as a DecksDirect employee.

DecksDirect Lookbook

I created a DecksDirect Lookbook for our sales team to give to potential customers that showcased all the benefits of our own brand product lines—Skyline, Revival & Effuse Lighting.

DecksDirect PRO

Along with the DecksDirect rebrand, the DecksDirect PRO program also got an update.

The DecksDirect PRO program is a loyalty/reward program for contractors, home builders, and other professionals, that offers exclusive pro pricing, discounts, and rebates, plus premium products, expert support, and services built to grow their businesses.