SC&R / eGlass Railing United Logo/Brand
Creative Direction, Art Direction, Design
I created a logo/brandmark that unifies two established brands—SC&R Stainless Cable & Railing and eGlass Railings. The logo should incorporate and combine design elements and brand colors of the two brands. The logo should bring the brands together in a seamless, natural and cohesive way.
Final Logo Recommendation
Inspired by SC&R customer’s custom deck that utilized both glass and cable infills, I decided to try putting the railing graphics together as if it was one continuous railing. The results worked really well to combine these two established brand logos and leadership approved two versions of the logo—a horizontal version along with a more vertical version to allow for some future design flexibility.
SC&R Installer Network
SC&R Installer Network is a brand new reward program designed for trade professionals who design, install, or manage railing projects of any size. I was asked to create a logo using the existing SC&R Brand color palette, typeface, and logo.
Collaborators
Jared Anderson
Copywriter
Work done at DecksDirect