Effuse Lighting

Creative Direction, Art Direction, Design, Packaging, Photography

My team and I were asked to create a new white label brand that would focus on

What Was Needed

Once the brand name was officially approved, I was asked to create a logo. It was a fairly quick approval from leadership. I envisioned the letter H creating a house icon and to make it pop, I made the house a bright red.

A Responsive Logo

Skyline is a luxury cable and glass railing brand sold exclusively by DecksDirect. Skyline Cable and Glass Railing systems feature modern styling and long-lasting materials that won’t block your beautiful deck views or break the bank compared to other high-end cable and glass railing systems. On top of the quality and better price point, Skyline is DIY friendly for anyone looking to save on installation costs.

The logo design also lends itself well to on-product branding as well (See the rail light mockups).

A Responsive Logo

Skyline is a luxury cable and glass railing brand sold exclusively by DecksDirect. Skyline Cable and Glass Railing systems feature modern styling and long-lasting materials that won’t block your beautiful deck views or break the bank compared to other high-end cable and glass railing systems. On top of the quality and better price point, Skyline is DIY friendly for anyone looking to save on installation costs.

The logo design also lends itself well to on-product branding as well (See the rail light mockups).

Previous
Previous

Sketch